Ranking and Competitor Tracking –
Ranking and Competitor Tracking – without data how do you know how you are competing. Tracking your success or failure is the first step in the process. Anyone who ever tried to improve some aspect of their website knows that they have to have some way to decide whether the improvement initiative was successful or not. This ‘measure’ of success could be an opinion from a colleague or from website visitors (qualitative data); it could be a survey where the respondents provide a rating (semi-quantitative data); or it could be an actual measurement like the speed of the site or the ranking on Google or whatever (quantitative data).
As you go from qualitative to semi-quantitative to quantitative, the amount of confidence you can have in your results get stronger. For example qualitative data may depend on how much the person you are asking likes you and may therefore be biased and may have little to do with your site.
Ranking and Competitor Tracking and SEO
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